Financial supermarket - loans, deposits, plastic cards

We need financial management in all cases - both when there is a lot of finance and when there is little. Humanity has invented many tools for financial management - and has also come up with the idea of ??combining them, for example, on one site.

This gives a potential client the opportunity to choose and compare similar financial products from different institutions. Consequently, such a "financial supermarket" should contain thousands of offers - so that there is something to compare.

Now let's move on to the technical side of the issue: thousands of offers of financial services are thousands of pages of the site. Of course, a meticulous visitor will eventually find the tool he needs, rummaging through catalogs and sections - but the issue is in attracting customers en masse - this is the only way a financial supermarket can earn money.

How to attract a client to a financial supermarket?

Financial services are a specific, sensitive product, and therefore they are approached with great caution and almost never "bought" at the first touch - there is always a stage of comparing offers, conditions, guarantees, etc. This means that a potential client will definitely use a search engine. And the higher the offer of a financial site in the search results, the more likely it is that it will be included in the consideration of options, and then, you see, they will choose it.

But the money market is very volatile, the conditions, rates, volumes of services offered are constantly changing, and this variability should quickly be reflected in the search results.

But with thousands of existing site pages and the constant addition of new ones, how can such efficiency be achieved? Search engines, as we know, are very inert, work with a large time lag, and the relevance of the information may be slightly out of date.

How to achieve prompt updating of the index of pages of a financial supermarket?

The financial site in our example has about 16-17 thousand pages (including service ones), but only 8 thousand of them are indexed. Accordingly, almost half of the offers fall out of the field of view of potential clients. And a simple arithmetic increase in the number of pages of a financial site in the index is an automatic increase in the number of potential clients. The problem is complicated by the fact that a significant part of the already indexed 8 thousand pages are in distant positions, and are most often ignored when issued, and the number of impressions in the search results is sadly low - about 200 per day.

Therefore, it was decided to send 9500 pages for forced indexing in 2index.ninja, including those that were already formally in the index.

For such a case, the GrayNinja tariff for $42 (10,000 links) is suitable at a price of $0.0042 per link.

We wait 5 days (remember, Google data comes with a significant time lag) and look at the results in Search Console:

The number of site pages in the index has increased (in two stages) to 10,300, but this is not the main thing: the number of impressions has jumped magically: from a constantly sluggish 200 per day first to 600, then to 1,500, and has approximately stabilized at about 1,000 per day.
Excellent result!

Let's see how this is reflected in traffic (the control point is February 2 and after this date):

we see an almost twofold increase in traffic, new visitors, and most importantly: an almost 90% increase in "key events" - that is, the choice and purchase of financial instruments.

For which, in fact, all this was started.