How To Identify The Blue Ocean For Link Building Strategy

Rethinking Link Building Strategy Through the Blue Ocean Lens Traditional link building practices often lead to competing in oversaturated markets. By contrast, the “Blue Ocean Strategy” proposes venturing into fresh territory ripe for innovation. This article explores applying that mindset to link building.

The Core of the Blue Ocean Strategy Originally designed for broader business strategy, the “Blue Ocean Strategy” advocates creating new uncontested market spaces (blue oceans) rather than battling rivals in crowded sectors (red oceans). Red oceans symbolize intense competition that can constrain performance, whereas blue oceans offer opportunities for growth and increased returns through fresh ideas.

Translating This to Link Building For link building, “blue oceans” represent pioneering tactics with less competition versus repeatedly using saturated methods. For instance, the Skyscraper technique forged new ground when link builders largely focused on overused practices. To identify possible blue oceans, analyze these dimensions:

• Innovative Content Creation: Develop unique, helpful content addressing gaps instead of mimicking competitors.
• Untapped Platforms: Tap emerging channels like niche forums versus relying solely on traditional guest posting.
• Building Relationships: Cultivate organic links through genuine connections rather than transactional exchanges.
• Value-First Approach: Offer exclusive insights and other assets linking sites would truly value.
• Diversification: Blend various tactics instead of just one or two techniques.

The Rationale Behind This Outlook

Applying the Blue Ocean Strategy nurtures creativity per psychology research showing openness fuels innovation. If you concentrate narrowly on known link building techniques, you limit creative possibilities. The blue ocean mentality aligns with Google's advice to create trusted, experienced-based content within guidelines. It signifies a growth-focused mindset.

Strategic Steps to Find Your Blue Ocean

1. Set intentions — be clear links should arise naturally from marketing not direct outreach.
2. Identify achievable initial targets balancing effort, complexity and experience.
3. Build an advisory team across content, PR and other groups to optimize integration.
4. Recognize usual tactics competitors use currently.
5. Pinpoint gaps and pain points missed by conventional practices.

The Blue Ocean Strategy prompts more creative link building versus recycling predictable staples in overcrowded seas. While not designed for this context, the principles translate effectively. Fundamentally, it advocates rising above intense rivalry by providing uncommon value.